Bud Bushnell established Genie Industries in the year 1966, after he bought the manufacturing rights to a material lift which operated on compressed air. The name Genie came from the "magic in the bottle" which was utilized to raise and lower the hoist. This mechanism really impressed a lot of customers and hence, the name was established.
Genie has moved into numerous new markets, because the need for work platforms and lifts grew. Over time, when the demand for new machinery to meet many applications grew, the company made itself known in numerous new markets. Like for instance, Genie went into production with man-lifts, articulated booms, light towers telehandlers and stick booms.
Because of the economic recession in the start of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up with Terex Corporation. This company has a history acquiring equipment manufacturers all over the world who proved to be a good business match. Genie Industries was sold during the year 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the first few years following the sale. Thus, all Genie machinery continue to be sold under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving efficiency and quality and is also committed to minimizing waste. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines which have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machinery.
The Bi-Energy and DC equipment provided by Genie offers emission-free, quiet operation even in the most delicate work settings. Where the machinery should be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machine.
Compared to any of the different kinds of aerial platforms, telescopic booms offer more horizontal reach overall. These machines are great for limited access places in construction and other industrial environments. The Genie Telescopic S booms have been engineered to provide utmost productivity. These machinery provide the drive speed and supreme traction you require in order to travel around the job area and work site.